MOP.CO
MOP.CO
Mop.co was founded as collective of unique individuals with the aim of marketing and petitioning for improvement within the gaming space.
Mop.co was founded as collective of unique individuals with the aim of marketing and petitioning for improvement within the gaming space.
Mop.co was founded as collective of unique individuals with the aim of marketing and petitioning for improvement within the gaming space.
Logo



Mop.co was founded as collective of unique individuals with the aim of marketing and petitioning for improvement within the gaming space. Each individual has used their special talents to appeal to a broad audience whether it be in the gaming, art, or social spaces in order to hold corporate gaming companies accountable for fair business practices.
Mop.co was founded as collective of unique individuals with the aim of marketing and petitioning for improvement within the gaming space. Each individual has used their special talents to appeal to a broad audience whether it be in the gaming, art, or social spaces in order to hold corporate gaming companies accountable for fair business practices.









The logo had to resemble the original logo of the game mo.co as that was where everything started for them while still having its own touch to symbolize cleanliness and portal stability. After different logo sketches, that featured a bunch of mops, different colors, alignment of the layers of portal and different elements instead of the 'stars'.
The lockup also had different variations, a lot of them, different elements, colors, fonts, alignment, etc. But finally me and the client picked two of them for the primary and the secondary lockup.
The logo had to resemble the original logo of the game mo.co as that was where everything started for them while still having its own touch to symbolize cleanliness and portal stability. After different logo sketches, that featured a bunch of mops, different colors, alignment of the layers of portal and different elements instead of the 'stars'.
The lockup also had different variations, a lot of them, different elements, colors, fonts, alignment, etc. But finally me and the client picked two of them for the primary and the secondary lockup.



Mop.co needed a strong and diverse typography set to support their mission. So we ultimately decided with 2 fonts - one for headings and another for body text.








