Roman's Scalet Sail
Roman's Scalet Sail
Roman's Scarlet Sail needed a brand refresh, as their last logo featured asymmetrical sails and the they did not have a brand visual identity.
Roman's Scarlet Sail needed a brand refresh, as their last logo featured asymmetrical sails and the they did not have a brand visual identity.
Roman's Scarlet Sail needed a brand refresh, as their last logo featured asymmetrical sails and the they did not have a brand visual identity.
Brand Visual Identity
Redesign
Logo
Roman's Scarlet Sail needed a brand refresh, as their last logo featured asymmetrical sails and the they did not have a brand visual identity. They wanted to create a brand visual identity with a cozy and handmade feel to it, with light-bright colors, and meaningful elements.
Roman's Scarlet Sail needed a brand refresh, as their last logo featured asymmetrical sails and the they did not have a brand visual identity. They wanted to create a brand visual identity with a cozy and handmade feel to it, with light-bright colors, and meaningful elements.
The logo mark for this logo was 2 sails, can't you believe it? The client specifically requested to be closely involved in the creation of the logo, seeing every version, variant and sketch and wanted me to tell the idea behind every one of them. We had ideas to make 3 sails, that looked more like a moon, and a really bent sail but they didn't really work out. So, we decided to go with this one as it reflected the best on the brand's vision and mission.
They also needed to refine their wordmark, as the sails on the old wordmark were asymmetrical. Although I had a question, why does the wordmark say 'RSS'? It turns out that, the problem with brands that have a long name, it's hard to fit the full name in the wordmark, and that was the exactly the reason that this brand has a wordmark that says 'RSS'.
The logo mark for this logo was 2 sails, can't you believe it? The client specifically requested to be closely involved in the creation of the logo, seeing every version, variant and sketch and wanted me to tell the idea behind every one of them. We had ideas to make 3 sails, that looked more like a moon, and a really bent sail but they didn't really work out. So, we decided to go with this one as it reflected the best on the brand's vision and mission.
They also needed to refine their wordmark, as the sails on the old wordmark were asymmetrical. Although I had a question, why does the wordmark say 'RSS'? It turns out that, the problem with brands that have a long name, it's hard to fit the full name in the wordmark, and that was the exactly the reason that this brand has a wordmark that says 'RSS'.
Every brand needs a strong typography system, ideally with two fonts—one for headings, titles, and logo elements. For this brand, I chose two fonts: one is reserved for brand elements like the logos and sub-logos, while the other, Expo M, will be used for all other text—headings, titles, paragraphs, and more. This creates a balanced and versatile typography system that ensures readability and consistency across all materials.
We wanted to create a welcoming and playful color palette, so we chose bright, pastel tones. The palette includes a main color used for official documents and the logo, a "ribbon" color for accents, and three background colors—one dark and two lighter shades. The client was closely involved in this process, ensuring the colors aligned with their vision and the overall brand aesthetic, creating a cohesive and inviting look.
We wanted to create a welcoming and playful color palette, so we chose bright, pastel tones. The palette includes a main color used for official documents and the logo, a "ribbon" color for accents, and three background colors—one dark and two lighter shades. The client was closely involved in this process, ensuring the colors aligned with their vision and the overall brand aesthetic, creating a cohesive and inviting look.
